Robert H. Lustig, M.D., M.S.L. is Emeritus Professor of Pediatrics in the Division of Endocrinology, and Member of the Institute for Health Policy Studies at University of California, San Francisco.
Dr Lustig is a neuroendocrinologist whose clinical research has focused on the regulation of energy balance by the central nervous system, and the dissociation of caloric equivalence of foods from its metabolic and addictive effects. With his YouTube video, “Sugar: The Bitter Truth” (now at 8.6 million views), he fueled the “anti-sugar” movement to improve global health, and the Financial Times bestowed upon him the moniker “the godfather of the sugar tax”.
Robert Lustig is the author of more than 200 academic works, and of the popular books “Fat Chance: beating the odds against sugar, processed food, obesity, and disease”, the “Fat Chance Cookbook”, and “The Hacking of the American Mind: The science behind the corporate takeover of our bodies and brains”.
He is also Chief Scientific Officer of EatREAL, a non-profit dedicated to reversing childhood obesity and diabetes by impacting the global food supply; and Chief Medical Officer of Foogal, a startup that ties the patient, doctor, supermarket, and insurance company together to improve clinical outcomes and medical costs.
Dr Lustig is a neuroendocrinologist whose clinical research has focused on the regulation of energy balance by the central nervous system, and the dissociation of caloric equivalence of foods from its metabolic and addictive effects. With his YouTube video, “Sugar: The Bitter Truth” (now at 8.6 million views), he fueled the “anti-sugar” movement to improve global health, and the Financial Times bestowed upon him the moniker “the godfather of the sugar tax”.
Robert Lustig is the author of more than 200 academic works, and of the popular books “Fat Chance: beating the odds against sugar, processed food, obesity, and disease”, the “Fat Chance Cookbook”, and “The Hacking of the American Mind: The science behind the corporate takeover of our bodies and brains”.
He is also Chief Scientific Officer of EatREAL, a non-profit dedicated to reversing childhood obesity and diabetes by impacting the global food supply; and Chief Medical Officer of Foogal, a startup that ties the patient, doctor, supermarket, and insurance company together to improve clinical outcomes and medical costs.
